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Air Senegal international Spreads Its Wings

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Air Senegal international Spreads Its Wings

Two years after being founded, young Air Senegal International (ASI) has reached a crucial new stage in its development, having just inaugurated two new generation Boeing 737-700S. As a result of this fleet modernization, the Company intends to remain a major player in the West African airline industry. It also is determined to respond to market demands in terms of the number of flights and the quality of its service it is able to provide.

Created as a result of a cooperative agreement between Morocco and Senegal, Air Senegal International, controlled 51% by Royal Air Maroc and 49% by the Senegalese state, was officially started on November 2, 2000, and launched its first commercial flight on February 23, 2001. Since then, it has traveled far, earning the pride of its people and the highest Senegalese authorities. The President of the Republic of Senegal cited the Company as an example of success in his traditional New Year’s speech on December 31, 2002.

The new company, that has already demonstrated leadership in the regions, owes its success for the most part to the quality, regularity and punctuality of its service that has been made possible thanks to its strategic partnership with the experienced Royal Air Maroc.
The results obtained after the first two years of existence surpass all predictions and have rendered obsolete the Company’s initial business plan.

Having started with a fleet of two planes, a Dash 8Q 300 with 50 seats and a Boeing 737-200 with 99 seats, the Company had foreseen to transport 98,000 passengers with 24 national flights and 48 international flights to nine international destinations and four national destinations in 2001. In terms of turnover, the forecast was for 7.1 billion FCFA. With a carrier market, structural conditions and a very favorable contingency outlook of a quality air transport company, forecasts, however, have been quickly reviewed upward.
Before the end of that year, ASI doubled the number of international flights, transporting 124,000 passengers during the first ten months and augmenting turnover to reach the total of 11 billion FCFA, which was two times the turnover figure forecast in the business plan.

ASI’s progress in 2002 has been similar to that achieved in the first year, with the growth rate of two times and even three times!

Air Senegal International dynamism and progress

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Air Senegal International dynamism and progress

The fleet has seen the introduction of two new generation Boeing 737700 planes that were called into service to handle more African ports of call, as well as a new market for ASI, namely France, with daily departures to Paris Orly and two flights weekly to Lyon and Marseilles from Dakar.
With this new fleet, ASI has improved the number of flights and the number of passengers to all the West African capitals (Abidjan, Bamako, Conakry, Ouagadougou, Niamey, Lome, Cotonou, Bissau, Banjul, Nouakchott, etc.)

Two-hundred and fifty thousand passengers have been transported in 2002, double the number carried in 2001, and with a provisional turn over approaching 30 Billion FCFA, representing 2.7 times the amount from the preceding year.

The year 2002 has also seen ASI improve its position for the quality of passenger service by putting into place several products such as frequent flyer plans, a website, the Etoile class service, etc. Passenger surveys indicate a level of overall satisfaction that reaches an average of 85%.
Finally, at a professional level, ASI has been an active member of lATA (International Air Transport Association) since May 2002 and has been elected a member of the executive committee of AFRAA (the Association of African Continent Companies).

20021 a decisive year

During the course of the year 2002, the Company demonstrated the same dynamism by augmenting growth significantly.
In order to re-enforce the strategic choices of its development plan, ASI opened other regional routes (flying to a dozen local capitals).
In order to respond to existing market demands in a more efficient way, ASI started its fleet expansion plan by introducing its two new Boeings 737-700S, inaugurated on September 24, 2002. In this way, the Company supports its regional expansion without forgetting the international market. This is how since January 2003, it has opened new routes, including one to New York and one to Johannesburg in share codes with South African Airways. The route Dakar-Paris-Dakar is now served daily as well as the one from Dakar-Marseille and Dakar-Lyon twice weekly. ASI hopes to open new routes to Lagos, Accra, and Freetown that will help make Dakar the biggest air hub in West Africa. On top of its strategic partnership with Royal Air Maroc, ASI has signed a partnership agreement with South African Airways and foresees to sign another with Kenyan Airways and other continental companies in the framework of a long term, strategic alliance with African airline companies.